Foto Profil Saya

Hello, My name is Seprian Najib Hilmi

Researcher & Data Analyst

As a researcher, I have expertise in quantitative, qualitative, and digital research, with a focus on sentiment analysis and web crawling techniques to collect and analyze data from various social media platforms and article news sources. I specialize in extracting insights not only from user-generated content but also from structured media coverage to provide a more holistic understanding of online narratives.

I have a strong interest in artificial intelligence (AI), particularly in the application of APIs such as ChatGPT and DeepSeek, as well as exploring Retrieval-Augmented Generation (RAG) and Generative AI in research. Additionally, I am passionate about market research, leveraging data-driven insights to understand consumer behavior and industry trends.

To support my research, I am proficient in tools such as SPSS, SmartPLS, EViews, and Stata for quantitative analysis; NVivo for qualitative research; Gephi and Google Analytics for digital research. I also use Python for web crawling, article scraping, and AI applications in social and market research. With a combination of analytical approaches and technological expertise, I am ready to contribute to projects that integrate social and market research with digital innovation.

Work Experience

Research & Data Analyst

KG Media Indonesia | Mar 2025 - Present

Performed data crawling, preprocessing, and analysis across multiple platforms including Google News, YouTube, TikTok, X (Twitter), Instagram, and Threads.


Utilized a combination of web scraping tools (Selenium & BeautifulSoup) and LLMs such as ChatGPT API and DeepSeek to assist with data preprocessing—automating tasks like text cleaning, summarization, entity extraction, and sentiment analysis.


Built scalable pipelines for structured and unstructured data to support downstream analysis such as topic modeling, trend detection, and social media monitoring.

Research Market Internship

PT Summarecon Agung Tbk | Jan 2024 - Jun 2024

Conducted comprehensive sentiment analysis of Twitter data to assess public perceptions of property companies, with a focus on business units in Karawang and Bandung. Through in-depth interviews with over 50 consumers, I gained valuable insights to inform future strategies and improve customer engagement.


Utilizing SPSS software, I analyzed over 1,000 data points to extract actionable insights, contributing to the development of effective business strategies. Additionally, I developed secondary research databases from Dapo Kemendikbud, supporting internal property news and decision-making processes.

Research Assistant

LabSosio-LPPSP FISIP UI | Oct 2023 & Aug 2024

Collected and processed news data related to Food Estate Merauke and Pesut Conservation initiatives from various local and national news portals (2021–2023). Utilized Python for data crawling, pre-processing, and cleaning to ensure structured, high-quality datasets ready for analysis.


Conducted sentiment analysis on the Food Estate discourse using a pre-trained Indo-BERT model to uncover public opinion trends and emotional tones across time and media sources.


Applied Social Network Analysis (SNA) and Text Network Analysis (TNA) using tools like Nvivo and Gephi to identify key actors, themes, and discourse structures. These findings offered strategic insights for stakeholders involved in both agricultural development and environmental conservation projects.

Certifications

Logo Microsoft Certified: Dynamics 365 Fundamentals (CRM)

Microsoft Certified: Dynamics 365 Fundamentals (CRM)

Issued by: Microsoft

Logo Microsoft Office Specialist: Excel Expert (Microsoft 365 Apps)

Microsoft Office Specialist: Excel Expert (Microsoft 365 Apps)

Issued by: Microsoft

Logo Microsoft Certified: Azure Fundamentals

Microsoft Certified: Azure Fundamentals

Issued by: Microsoft

Logo Microsoft Certified: Azure AI Fundamentals

Microsoft Certified: Azure AI Fundamentals

Issued by: Microsoft

Logo Microsoft Certified: Azure Data Fundamentals

Microsoft Certified: Azure Data Fundamentals

Issued by: Microsoft

Logo Microsoft Certified: Dynamics 365 Fundamentals (CRM)

Microsoft Certified: Dynamics 365 Fundamentals (CRM)

Issued by: Microsoft

Logo Microsoft Office Specialist: Excel Expert (Microsoft 365 Apps)

Microsoft Office Specialist: Excel Expert (Microsoft 365 Apps)

Issued by: Microsoft

Logo Microsoft Certified: Azure Fundamentals

Microsoft Certified: Azure Fundamentals

Issued by: Microsoft

Logo Microsoft Certified: Azure AI Fundamentals

Microsoft Certified: Azure AI Fundamentals

Issued by: Microsoft

Logo Microsoft Certified: Azure Data Fundamentals

Microsoft Certified: Azure Data Fundamentals

Issued by: Microsoft